Case Study: Brand24 achieves scalable influencer marketing and boosts client acquisition with Nimble

How Brand24 Is Using Nimble to Scale Influencer Marketing

Brand24 is a fast-growing European social media monitoring startup with about 60 employees that wanted to expand into the U.S. and global markets. Global Communications Manager Magdalena Urbaniak found manual research and outreach through Facebook, LinkedIn and Excel time-consuming and ineffective, and needed a single repository to build and manage influencer, media and customer relationships to support growth.

They adopted Nimble CRM to centralize contacts, enrich profiles, automate data updates, schedule follow-ups and enable targeted outreach across teams for influencer marketing, PR, events and lead generation. Using Nimble to track engagements and tailor outreach (including personalized welcome videos), Brand24 now signs roughly 200 clients per month and has seen customer satisfaction rise significantly, with plans to expand Nimble use further.

Brand24

Magdalena Urbaniak

Global Communications Manager