Case Study: B Squared Media achieves scalable agency growth and 40–60% close rates with Nimble

How B Squared Media Uses Nimble in Office 365 to Scale Its Digital Agency

B Squared Media, a 13-person social media marketing and advertising agency in Stanton, New Jersey founded by Brooke Sellas in 2012, needed a CRM that provided clear pipeline visibility, forecasting and robust reporting without the cost or complexity of enterprise platforms. After testing HubSpot, Infusionsoft and Zoho and finding them either too expensive, lacking functionality, or poorly supported, Brooke sought a solution that fit a fast-growing, lean team and integrated with their existing Office 365 workflow.

They adopted Nimble for its social features and deep Office 365 integration, replacing multiple tools like Dropbox, Gmail and Zoho and centralizing contacts, messages and sales notes. Nimble’s Smart Contacts, business card scanner and forecasting reports streamlined onboarding and sales follow-up, saving time and money; Brooke now maintains a 40–60% close rate while scaling the business and can quickly onboard new hires and test new services like group messaging for chatbots.

B Squared Media

Brooke B. Sellas

Founder and Chief Executive Officer