Case Study: A.M. Custom Clothing achieves 50% reduction in collaboration time with Nimble

Fast-Growing Startup Cuts Collaboration Time by 50% Using Google Apps and Nimble, While Saving the Planet

A.M. Custom Clothing is a UK leader in environmentally and ethically certified custom apparel, serving universities and organizations that value sustainable sourcing. As a lean startup founded by Alex Franklin and Michael Williams, the team faced fragmented workflows—relying on spreadsheets, losing track of prospects, and struggling with slow collaboration and inefficient invoicing across devices.

They adopted Google Apps (Gmail, Drive, synced calendars) together with Nimble CRM to centralize contacts, communications, deals and tasks. Adoption was immediate: collaboration time dropped by 50%, a previously lost prospect was rediscovered and closed for a substantial sale, invoicing and follow-up became faster, and comprehensive contact records helped ensure nothing slipped through the cracks.

A.M. Custom Clothing

Alex Franklin

Co-Founder