Case Study: Convert achieves a unified view of customer communication and streamlined sales workflows with Nimble

Convert - Customer Case Study

Convert provides affordable A/B testing software to help companies optimize websites and e‑commerce conversions. The team struggled to get a holistic view of clients who interacted across multiple portals (support, phone, email, chat) and to combine those touchpoints with internal efforts to improve product and customer service.

By integrating Google Apps with Nimble (plus Zapier, Slack and Asana) Convert centralized all client communication and internal documents, enabling team-wide visibility and collaboration. The setup lets them search and segment customers, export to Google Sheets for tagging and import back for targeted outreach, qualify leads, push prospects into MailChimp for nurturing, and visualize sales funnels for weekly meetings—resulting in faster, coordinated outreach and clearer cross-team visibility.

Convert

Dennis van der Heijden

Chief Executive Officer