Case Study: TUI achieves faster, more connected tour bookings with Nezasa TripBuilder

TUI boosts itineraries 76% and bookings 65% with Nezasa

TUI, a global travel group, faced challenges modernizing its tours business due to legacy systems that could not handle the complexity of multi-day tours. The manual processes led to slow time-to-market, low conversion rates, and high operational costs. To address this, TUI partnered with the vendor Nezasa to implement its TripBuilder platform, aiming to digitally transform their operations and meet rising customer expectations for personalized, seamless travel.

By implementing Nezasa's TripBuilder, TUI digitalized its entire tour production process, enabling real-time sourcing, booking, and management of tours. The results were significant: TUI Belgium saw a 76% increase in itineraries created and a 65% rise in bookings. Operational efficiency improved dramatically, reducing the time to make a tour bookable from a full day to just one hour. The successful partnership with Nezasa has led to a rollout in additional markets and has positioned TUI Tours as a profitable growth opportunity.

TUI