Case Study: Swisscom achieves 38% more conversions with Nexoya’s AI campaign optimization

38% more conversions for a multi-channel campaign with the help of Nexoya’s AI algorithms

Swisscom, a major IT corporation, faced the challenge of optimizing its complex multi-channel marketing campaigns to achieve greater efficiency and value from its budget without increasing spend. To address this, they integrated AI-technology from vendor Nexoya, specifically its campaign optimization feature, into their digital marketing processes.

Nexoya's solution used AI and machine learning algorithms to predict trends for key metrics like CPM, CPC, and CPA, identifying the optimal budget allocation for each channel. This data-driven approach eliminated guesswork for the Swisscom team. As a result, Nexoya helped Swisscom achieve up to 38% more conversions in just three weeks and realize a significantly more efficient marketing budget allocation.

Swisscom

Emanuel Schwarz

Marketing Communication Manager