Case Study: TELUS tailors gamer-focused ISP marketing with Newzoo

Telus - Customer Case Study

Telus sought to gain a deeper understanding of what gamers require from their internet service provider to fully enjoy online games. To address this challenge, they partnered with Newzoo and leveraged its Gamer Segmentation™ product to identify and analyze different types of game enthusiasts.

Newzoo conducted research with over 4,000 Canadians to explore their perceptions and experiences with their ISP. This deep dive into various gamer personas provided Telus with the critical insights needed to effectively tailor its product and marketing strategies to align with its target audiences. The team at Newzoo was praised for its expertise, professionalism, and ability to meet challenging deadlines on this large-scale study.

Telus

Richard Willcox

Sr. Marketing Intelligence Manager