Case Study: Salesforce achieves Dreamforce messaging success with NewtonX Custom Recruiting

Salesforce powers Dreamforce messaging with NewtonX

Salesforce, a leading CRM company, sought to design effective, targeted messaging for its Dreamforce 2022 conference. Their challenge was to translate the voice of the customer and the market into actionable, nuanced insights to inform their marketing strategy. To achieve this, they turned to the vendor NewtonX and utilized its Custom Recruiting service for B2B research.

NewtonX implemented its Custom Recruiting methodology to precisely recruit professionals across diverse industries and roles. This approach provided Salesforce with the high-quality insights needed to craft pitch-perfect messaging. The solution was vital to the success of the Dreamforce conference, ultimately helping Salesforce fuel innovation and supercharge its brand.

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