Case Study: Leading General Insurance Company achieves 40-45% productivity boost with Newgen Software

One of the Leading General Insurance Companies in India Revamps Its Customer Communications with Newgen

The Leading General Insurance Company in India wanted to modernize and unify its customer communications for policy updates, payment reminders, and document requests. Working with Newgen Software, it sought a single, streamlined platform to replace fragmented tools, improve personalization, and reduce delays in approvals, editing, and archival.

Newgen Software implemented its Omnichannel Customer Engagement (CCM) Platform to centralize template design, multi-channel delivery, approvals, and storage across SMS, email, WhatsApp, and more. The insurer achieved a 40–45% productivity boost, cut template generation turnaround by 2–3 days, and reduced end-to-end request processing time from 4–5 weeks to 1–2 weeks.