Case Study: Lenovo boosts U.S. PC sales growth with Newegg Marketplace

Lenovo grows revenue 54% month over month with Newegg

Lenovo, a major PC manufacturer, faced challenges in entering online marketplaces due to internal systems not designed for automated, efficient direct-to-consumer sales. To meet aggressive growth targets, they partnered with vendor Newegg and utilized services like Promotional Vehicles, Enhanced Content, and an Enhanced Seller Store to drive direct sales.

Newegg implemented a strategic hybrid solution, allowing Lenovo to list some products directly on the marketplace while using Newegg as a distributor for others. This approach, supported by Newegg's promotional expertise and content services, drove an average month-over-month revenue growth rate of 54% and positioned Lenovo for expected growth of over 1,500% by 2020.

Lenovo