Case Study: BMW boosts e-commerce conversions with newage

BMW boosts transactions with Newage as Smart Shopping drives 70% of conversions

In 2021, the digital advertising agency newage worked with BMW to increase sales for the BMW Lifestyle merchandise store in Ukraine. The challenge was to boost online sales despite a website that lacked full adaptability and could discourage purchases. The overall goal was to increase conversions while managing the cost per acquisition.

newage implemented a multi-channel advertising strategy using Google tools, including Search advertising, Smart Shopping campaigns, and new Brand Awareness campaigns. A key tactic was shifting to automated bidding strategies like "maximize conversions" with a target CPA. This approach, particularly the effective Smart Shopping campaigns, significantly increased transactions. When brand awareness campaigns were added, the number of conversions grew substantially while the cost per acquisition remained stable, demonstrating the strategy's success.

BMW