Case Study: Yellow Pages Group achieves 20% application performance improvement with New Relic

Yellow Pages Group Improves Application Performance by 20% with Help from New Relic

Yellow Pages Group (YPG) is a leading Canadian digital media and marketing company serving roughly 15 million web and mobile users per month across many properties and platforms. Rapid growth and a heterogeneous stack (PHP, .NET, Java, Ruby, multiple mobile OSes) left YPG with poor visibility into performance; tracing and logging were slow and time-consuming, and diagnosing issues could take days.

By adopting New Relic’s unified monitoring (APM, Browser, Mobile, Service Map and Plugins), YPG quickly uncovered hidden issues, sped troubleshooting from days to minutes, and enabled a DevOps-driven agile release model. The platform’s end-user and per-version mobile insights, profiling, and proactive alerts helped optimize infrastructure and code—resulting in a 20% improvement in application performance and faster, more reliable deployments.

Yellow Pages Group

Paul Ryan

Chief Technology Officer