Case Study: WOW air achieves real-time performance visibility and reliable scaling for high-traffic campaigns with New Relic

WOW air Flies High with Digital Intelligence from New Relic

WOW air, a fast-growing low-fare long-haul airline based in Iceland, needed to ensure its systems could handle massive traffic for a major sales campaign. Its 35-person WOW labs development and IT team lacked confidence in the existing infrastructure and required real-time performance insight to diagnose persistent issues and scale reliably.

The team deployed New Relic APM across its .NET and internet-facing infrastructure and used the platform during a move to AWS, quickly pinpointing root causes and resolving problems within hours. New Relic also helped onboard a technology partner, provided live dashboards for company-wide campaign visibility, and delivered alerts via Slack—resulting in faster troubleshooting, fewer customer impacts, and confident scaling for large campaigns and new product launches.

Wow Air

Kristjan Thorvaldsson

CTO