Case Study: Topgolf scales operations and improves guest experience with New Relic

Topgolf Scales While Improving Guest Experience Using New Relic

Topgolf, a global sports‑entertainment leader with more than 41 venues and 13 million annual guests, relies on technology to deliver its signature interactive golf experience. As the company rapidly expanded, manual monitoring and limited visibility into on‑premises venue systems put game performance and revenue at risk—slow or failing software directly degraded the guest experience and frustrated staff.

Topgolf adopted New Relic to gain end‑to‑end visibility across on‑premise and cloud systems, using APM, Browser, Infrastructure and custom plugins (including one that revealed missed RFID ball reads). The result: faster, more targeted troubleshooting (≈30% improvement), a 15% reduction in trouble tickets despite adding venues, a twofold faster release cadence, response times cut in half, and virtually eliminated outages—enabling continued growth and faster innovation.

TopGolf

Kenny Sullivan

Director of Applications