Case Study: Tapjoy achieves optimal performance for 450M monthly users and major infrastructure cost savings with New Relic

Tapjoy Delivers an Engaging In-App Experience to 450 Million Users Thanks to New Relic

Tapjoy, a San Francisco–based mobile, performance‑based advertising platform reaching more than 451 million users across 270,000 apps, faced the challenge of scaling and maintaining performance as traffic grew—handling about two million requests per minute across 1,000+ servers on AWS. The company needed unified, real‑time visibility into its Ruby on Rails ecosystem to find bottlenecks, support rapid engineering growth, and enable a DevOps way of working.

Tapjoy instrumented its entire stack with New Relic (APM, Mobile, Platform, and Insights) on every provisioned server, using transaction traces and dashboards to pinpoint issues quickly. That visibility let teams diagnose and fix problems in minutes to hours, drive cross‑team collaboration, and optimize applications—resulting in significant infrastructure cost savings (hundreds of thousands to millions of dollars) and consistent, global performance for millions of requests per minute.

Tapjoy

Sean Lindsay

Vice President of Engineering