Case Study: Simplesurance improves e-commerce insurance platform performance and uptime with New Relic

Simplesurance Uses New Relic to Improve Performance of E-Commerce Insurance Platform

simplesurance, a Berlin-based e-commerce insurance provider, scaled rapidly from a startup to a multi-country cross‑seller of product insurance and needed to ensure high uptime and fast performance for its partners’ checkout flows. As the company migrated to AWS and a service‑oriented architecture, visibility into every layer—server, cloud, and client—became critical to prevent outages and preserve customer experience.

simplesurance deployed New Relic APM, Servers, and Browser to monitor its AWS stack and client-side interactions, quickly identifying bottlenecks (for example, a cache handler error after a TV-driven traffic spike) and enabling test-driven DevOps collaboration. The result was lower response times, fewer customer-facing incidents, faster iteration by front-end teams, and significant operational cost savings from reduced sys‑admin overhead.

Simplesurance

Ismail Asci

Co-Founder & Chief Technical Officer