Case Study: ReachLocal achieves faster issue resolution and improved client experience with New Relic

ReachLocal Keeps its Focus on the Client Experience with New Relic

ReachLocal is a digital marketing company founded in 2003 that serves more than 21,000 clients worldwide with a 2,000-person team and a portfolio of 90+ applications across diverse tech stacks and global datacenters. As the platform expanded, engineering and operations lacked end-to-end visibility into both new and legacy application performance, relying on limited monitoring and slow ticket-based workflows that delayed problem identification and hurt the client experience.

To address this, ReachLocal implemented New Relic (Servers, APM, Browser, Insights and Platform) across its application “skeleton,” using Apdex and language-specific plugins plus shared dashboards for non‑engineering stakeholders. That real-time, consolidated visibility drove faster cross-team collaboration and proactive responses, cutting troubleshooting from days or weeks to minutes or days, reducing after-hours alerts, and measurably improving application performance and the client experience.

ReachLocal

Michael Hogg

Manager of Orchestration Engineering