Case Study: Bax Music achieves faster troubleshooting and unified Kubernetes observability with New Relic

New Relic Keeps the Music Playing at Full Volume for Bax Music

Bax Music is a leading European online retailer for musicians and producers, running a large e-commerce catalog and shipping over a million packages annually. As the company migrated from a LAMP, on‑premises stack to microservices and Kubernetes, the DevOps team struggled to get unified visibility across distributed services, correlate telemetry, and troubleshoot issues quickly.

By adopting New Relic’s APM and Infrastructure monitoring, Bax gained end‑to‑end tracing, out‑of‑the‑box Kubernetes instrumentation, and unified telemetry that made service interactions and request flows visible. This reduced mean time to identify root causes, improved developer–operations collaboration with a single source of truth, and gave the team confidence to accelerate its Kubernetes migration and prioritize performance work.

Bax Music

Daniel Kraaij

DevOps Engineer