Case Study: Paper Culture achieves 24x7 availability and faster issue resolution with New Relic

New Relic Helps Paper Culture Redefine How Modern Stationery Is Delivered Performance

Paper Culture is an eco‑friendly e‑commerce company that creates personalized stationery and bamboo wall art, printing on 100% post‑consumer recycled paper and planting a tree for every order. Rapid growth, heavy social media–driven and seasonal traffic, large image uploads, and daily agile deployments made it hard to guarantee the 24x7 availability and fast performance their customers expect; the team often discovered problems only after customer complaints and had to comb through logs for hours to diagnose issues.

By deploying New Relic’s SaaS monitoring alongside Joyent’s cloud hosting, Paper Culture gained instant, end‑to‑end visibility via dashboards, Real User Monitoring, transaction traces, alerts and an application topology map. The combined solution made root‑cause analysis fast and proactive, revealed slow SQL and third‑party API bottlenecks, reduced QA/troubleshooting time by days to weeks, improved performance during traffic spikes, and freed the team to focus on development while maintaining near‑continuous uptime and a better customer experience.

Paper Culture

Jon Wu

Engineering Director