Case Study: Bleacher Report achieves continuous peak performance during traffic surges with New Relic

New Relic helps Bleacher Report calm the madness

Bleacher Report, launched in 2008, is a next-generation digital sports publisher with 26 million users (over one-third on mobile), roughly 2,000 columnists and a 7,000-strong contributor network. High-profile events like March Madness, the Super Bowl and breaking sports news drive massive, bursty traffic—up to 50,000 requests per minute—forcing the company to meet strict uptime targets (99.9%–99.99%) and ensure fast performance across desktop and mobile platforms.

To meet that demand B/R has used New Relic APM since 2008, employing transaction tracing, error monitoring, capacity and scalability analysis, and Real User Monitoring to watch every production component in real time. The toolset lets the team quickly pinpoint and fix bottlenecks, right-size capacity for peak events, and verify fixes—delivering continuous performance monitoring, improved productivity, and the confidence to maintain peak performance during traffic surges.

Bleacher Report

Sam Parnell

VP of Engineering