Case Study: Milkbasket achieves 40% greater team efficiency with New Relic

Milkbasket increases team efficiency by 40% with APM and alerts

Milkbasket, India’s daily micro-delivery e-commerce service, needed to keep customer experiences fast and reliable as demand surged and operations scaled across more cities. A New Relic customer since inception, Milkbasket used New Relic APM, alerts, and mobile observability to maintain end-to-end visibility into performance, response times, and user experience during rapid growth and traffic spikes.

With New Relic, Milkbasket improved issue identification and root cause analysis, including stack trace analysis for slow pages and proactive monitoring for peak events. The result was a 40% increase in efficiency for resolution findings and RCA, a 99.99% highly available environment SLA, and support for major growth such as 150,000 new users during the pandemic and expansion from 5 to over 23 cities in 2022.

Milkbasket

Devika Razdan

Head of Product & Technology