Case Study: Luisaviaroma achieves real-time site performance insights and faster deployments with New Relic

Luisa Via Roma Brings Classic Italian Style to Online Fashion Retail

LuisaViaRoma, a Florence-based luxury fashion retailer of about 150 employees, runs luisaviaroma.com—available in eight languages and serving customers in over 200 countries, accounting for 90% of its revenue. The company needed to optimize site performance and deliver a polished, consistent shopping experience for design-conscious users across many browsers, devices and regions, while supporting continuous delivery and faster, more actionable troubleshooting.

By deploying New Relic APM, Insights, Browser, Synthetics and Alerts, the team gained real‑time visibility into front- and back-end performance, profiled its .NET stack, and reproduced diverse user behaviors. Synthetic tests enabled confident, zero-downtime releases; Insights helped designers track clicks and user flows to refine UX; and Alerts let engineers prioritize user-impacting issues—resulting in smoother rollouts, improved site aesthetics and the ability to tailor the experience for global audiences.

Luisaviaroma

Fabio Testa

Software Architect