Case Study: ITV modernizes ad revenue systems and migrates to the cloud with New Relic

ITV migrates 300 users to the cloud with New Relic

ITV, a major UK broadcaster generating £1.7 billion in annual ad revenue, faced the challenge of modernizing its legacy, on-premises advertising sales systems. The company needed to migrate to a new cloud-based platform to improve scalability and support its digital transformation, but it faced significant internal resistance and fear that the complex migration could jeopardize its vital revenue stream. To build trust and ensure a smooth transition, ITV partnered with New Relic for full end-to-end observability using its application and infrastructure monitoring services.

Using New Relic, ITV's team instrumented the entire new platform, creating real-time dashboards that provided complete visibility into the migration's performance for all stakeholders. This transparency was crucial for a successful, drama-free go-live weekend and helped break down cultural barriers between business and technology teams. The solution with New Relic not only ensured a smooth migration to AWS but also established a new, data-driven operational baseline. Post-migration, both business and tech teams continue to use New Relic dashboards to improve advertising processes, foster better collaboration, and gain real-time insights into user behavior.

ITV