Case Study: Domain achieves faster cloud migration, DevOps enablement and improved mobile ratings with New Relic

How Domain Rebuilt Its Business From the Ground Up

Domain Group, a Sydney-based real estate company (~650 employees, ~5M monthly users), rebuilt its product and engineering foundation after separating from Fairfax Media to adopt a modern technology stack. The challenge was to scale the team and processes (web developers grew from 6 to 50), migrate services to the cloud, speed up feature delivery, and improve a poor mobile experience while eliminating hidden performance bottlenecks.

By integrating New Relic APM and Mobile across its workflow, Domain supported a smooth AWS migration, quickly identified and cached a query that accounted for 20% of DB throughput, and enabled DevOps and continuous delivery practices for faster deployments and clearer accountability. The outcome was more reliable, faster services, faster root-cause diagnosis, and a jump in the Android app rating from 2.8 to 4.1 stars.

Domain

Tom Charles

Fairfax Digital Account Director, Carat