Case Study: Fashiolista achieves near-real-time site visibility and instant issue resolution with New Relic

Fashiolista Sees Massive Growth in User Activity with Help from New Relic

Fashiolista is a Amsterdam-based social network for fashion that grew from launch to over 1 million members and 100 million monthly pageviews in just two years. That explosive, highly personalized traffic put intense pressure on its Django/Python/Solr/PostgreSQL stack on AWS — small database or index issues could cause site-wide slowdowns of 30–40 seconds — and the company’s previous open-source monitoring tools didn’t provide the fast, system-level visibility needed to pinpoint problems.

Fashiolista adopted New Relic for near real-time, end-to-end monitoring of its Django app, Solr, PostgreSQL and AWS servers, using dashboards, Background Task and Web Transactions reports to correlate user, app and component performance. The team cut investigation time from ~30 minutes to instant, quickly detected database issues after deployments, improved site speed (reducing hosting costs) and drove a 20–40% increase in user activity through continuous performance tuning.

Fashiolista

Thierry Schellenbach

Founder and Chief Technology Officer