Case Study: Cinchcast achieves 40% faster site performance with New Relic

Cinchcasts audio broadcasting platform goes on the air every day with New Relic

Cinchcast is a New York–based SaaS audio management platform that powers audio creation and publishing for customers like BlogTalkRadio, Business Insider and SAP, delivering over 1,500 hours of content daily and millions of monthly listeners. As a .NET shop experiencing rapid growth, the team needed better visibility into application performance and user experience—multiple monitoring tools were slow and siloed, and they couldn’t quickly pinpoint which components or SQL calls were causing page-load and streaming issues.

After a straightforward New Relic installation across development and production, Cinchcast used Transaction Tracing and Real User Monitoring to find and fix bottlenecks, optimize slow stored procedures, and implement caching; they now run continuous monitoring plus weekly performance reviews. Within five months they saw a 40% improvement in site performance, faster root-cause resolution, and measurable code-quality gains as developers could see the impact of their changes.

Cinchcast

Aleksandr Yampolskiy

CTO