Case Study: BliBli (Indonesia e‑commerce) achieves end-to-end observability, faster deployments and 30% cloud cost reduction with New Relic

BliBli Gives Shoppers a Better Experience with New Relic

BliBli is a fast-growing Indonesian e-commerce company (founded 2011, 10,000+ employees) that moved from a monolith to about 350 microservices while adopting Docker, Kubernetes and Google Cloud Platform. With customer satisfaction as a top priority, the IT team needed comprehensive, easy-to-use observability to prevent performance issues from hurting conversion rates; their previous Prometheus setup didn’t provide the breadth or usability required.

BliBli implemented the full New Relic One platform (Synthetics, Infrastructure, APM, Browser) as a single pane of glass integrated with its container and cloud environment. New Relic sped up detection and resolution, let teams verify deployments in under an hour, supported the complex rollout of BliBli Wallet (15 services), enabled the PEDAS monitoring dashboard, drove a ~30% cloud cost reduction after two months, supported 2,500+ deployments in 2019, and helped deliver a 39% higher conversion rate.

Blibli

William Chewardy

Principal Lead Performance Engineer