Case Study: Bionic Advertising Systems achieves 93% faster page loads and enhanced user experience with New Relic

Bionic Advertising Systems Uses New Relic to Improve Application Performance and Enhance User Experience

Bionic Advertising Systems, an ad‑tech company spun out of NextMark, provides a web-based media planning platform that streamlines multichannel ad buying. As user data and usage grew, Bionic lacked visibility into real user experience—page loads slowed, performance degraded with more content, and the team couldn’t pinpoint which routes or AJAX calls were causing problems in their Backbone single‑page app.

Bionic deployed New Relic Browser and Insights to trace the full user journey, surface the “Top Ten” problem areas, and link slow events to specific users and URLs. The team identified root causes (including redundant server calls and a container error), released a performance‑focused app update, and made performance monitoring part of DevOps—cutting page load times by 93% and providing ongoing product‑management insights into user behavior.

Bionic Advertising Systems

John Swindell

Vice President of Operations