Case Study: American Eagle Outfitters achieves seamless omni-channel shopping experience and real-time performance visibility with New Relic

American Eagle Outfitters Ensures a Seamless, Omni-Channel Shopping Experience for Customers

American Eagle Outfitters (AEO), a global apparel retailer with over 1,000 stores and ~39,000 employees, needed to deliver a seamless omni‑channel shopping experience across stores, web and mobile while rapidly iterating on new features like its reserve‑try‑buy program. Ensuring security, availability and low latency at scale was critical, and AEO sought better visibility into its e‑commerce and mobile performance to prevent technology glitches from undermining the customer experience.

AEO adopted New Relic (APM, Insights, Mobile, Browser, Synthetics), embedded monitoring into team workflows, and created real‑time dashboards and mobile alerts. The tools helped the team diagnose and fix a critical Java‑server issue on Cyber Monday, enabled minute‑by‑minute reporting to executives, supported anytime/anywhere incident response, and established performance baselines to guide development, cross‑team reporting and future cloud migration.

American Eagle Outfitters

Colin Bodell

Chief Technology Officer