Case Study: British Airways achieves cinematic air-to-air CGI visuals with Neutral Digital

British Airways showcases the Airbus A350-1000 with Neutral Digital's five-step CGI process

British Airways tasked Neutral Digital with creating a cinematic CGI animation of its Airbus A350-1000 aircraft to celebrate its brand in an original and non-obvious way. The challenge was to develop air-to-air footage with a cinematic feel that incorporated the airline's signature British Originals imagery style.

Neutral Digital delivered the solution through a comprehensive five-step CGI process involving discovery, modeling, rigging, animation, lighting, and post-production. The vendor created a highly realistic and atmospheric animation of the aircraft flying over London, successfully meeting the client's goal of showcasing its operation in a new and unique way.

British Airways