Case Study: British Airways elevates First Class marketing with Neutral Digital VR

British Airways elevates First Class VR with Neutral Digital across 3 touchpoints

The customer, British Airways, faced the challenge of creating an equally compelling and immersive marketing experience for their new Boeing 787 First Class product to use at trade shows, sales centers, and PR events. They tasked the vendor, Neutral Digital, with developing a spellbinding virtual reality experience to do justice to this luxury offering.

Neutral Digital solved this by creating a serene and high-quality VR experience focused on the First Class passenger journey. The solution, built for the Oculus Rift platform, allowed both staff and customers to interactively experience the product in a transformative way, successfully extending British Airways' use of VR technology for marketing and familiarization.

British Airways