Case Study: British Airways elevates its Business Class experience with Neutral Digital’s immersive VR solution

British Airways boosts Club Suite marketing with Neutral Digital’s 4K and 360° VR content

British Airways sought to reignite its Business Class proposition in a competitive market after designing its new Club Suite cabin. The airline partnered with vendor Neutral Digital to find a marketing medium that could fully showcase the new seat's plentiful features, including high-resolution assets for its digital channels.

Neutral Digital developed a holistic VR experience using Oculus Rift, allowing users to explore the new cabin and special anniversary liveries. The solution also included 4K video and 360° images for use across websites, social channels, and mobile VR. Furthermore, Neutral Digital provided a new photo tool that enabled British Airways' internal teams to capture and share high-quality real-time images, effectively familiarizing crew and marketing the upgrades to the public.

British Airways