Case Study: Rapha achieves 100x developer productivity with Netlify

Rapha boosts developer productivity 100x with Netlify

Rapha, a global cycling apparel brand, faced significant challenges with its legacy ecommerce system, SAP Hybris. The platform led to an inability to deploy frequently, hampered creativity, and had a prohibitive cost due to vendor lock-in and inefficient infrastructure. This resulted in a slow, two-week release cycle and an eight-hour deployment process that stifled innovation and developer productivity.

By adopting Netlify for web hosting and deployment as part of a new composable architecture, Rapha's development team achieved a multigenerational leap in efficiency. The solution enabled them to move from one release every two weeks to as many as ten per day, eliminating lengthy planning meetings and decreasing time-to-market. Netlify provided easy rollbacks and automated CI/CD pipelines, resulting in 100x developer productivity, unparalleled operational confidence, and significant cost savings.

Rapha