Case Study: Robi Axiata achieves real-time revenue management and faster customer care with Netcracker

Robi Axiata Partnered with Netcracker to Implement Revenue and Customer Management Solution

Robi Axiata, a leading mobile operator in Bangladesh serving over 25 million customers and a joint venture of Axiata Group and NTT DoCoMo, wanted to expand its enterprise business, gain market share and improve the end-to-end customer experience. To sustain growth it needed more efficient revenue and customer management through updated business processes and technology.

Partnering with Netcracker, Robi completed a large-scale order-to-cash and customer care transformation in eight months and deployed a real-time revenue management solution to rate and charge personalized residential and enterprise services. The single, scalable platform reduced revenue leakage and costs, opened new partnership monetization opportunities, shortened CSR training time and gave representatives comprehensive subscriber views for faster customer response.

Robi Axiata

Asif Naimur Rashid

Executive Vice President