Case Study: AIS achieves an optimized digital customer experience and future‑proof BSS with Netcracker 12

AIS Upgrades to Netcracker's Revenue Management Solution to Optimize Customer Experience

Advanced Info Service (AIS), one of Thailand’s leading mobile and fixed‑broadband providers serving about 41 million subscribers, sought to improve digital customer experience and meet a range of internal business and technical objectives as demand for next‑generation communications grew. AIS needed a stable, scalable and future‑proof revenue management backbone to support increasingly complex digital services without disrupting operations.

AIS upgraded to Netcracker 12 and extended Netcracker Professional Services to implement a cloud‑native Revenue Management solution that future‑proofs its BSS, supports Marketing and IT requirements, and enables more efficient, agile operations. The deployment delivers a reliable platform for AIS’s digital transformation—optimizing customer experience, supporting long‑term operations and helping AIS maintain its market‑leading digital services.

AIS

Kriengsak Wanichnatee

Chief Technology Officer