Case Study: Swiggy Achieves 95% Primary Inboxing and 2X Engagement with Netcore Smartech

Swiggy’s Email Marketing Campaign Sets a New Record with 7% CTR on a User base of Millions

Swiggy, India’s largest food delivery platform, was struggling with email deliverability as its subscriber list grew rapidly. To improve control over inbox placement and engagement, Swiggy turned to Netcore Smartech’s email marketing and deliverability solution.

Netcore Smartech used AI-based email delivery, expert consultation, and data segmentation to improve campaign performance and inboxing. The results were strong: Swiggy achieved 95% overall inbox deliverability, 2X higher unique open rates, 3X higher unique click rates, and a 75% increase in user engagement within four months, with one campaign delivering a 25% open rate and 7% CTR.

Swiggy

Sudeep Bansal

AVP Digital and Retention Marketing