Case Study: Sportpaleis Group achieves rapid mass ticket re-seating and significant time and cost savings with Netcall's Liberty RPA

RPA bots rescue ticket rescheduling

Sportpaleis Group, part of Live Nation Belgium and promoter of major Belgian venues, faced the sudden postponement of about 95% of events in 2020 and the daunting task of re-allocating hundreds of thousands of tickets under new social‑distancing “Corona seat” rules. Manual re-seating was too slow and staff‑intensive (previously ~1 minute 40 seconds per re-seat), so Sportpaleis Group engaged Netcall to deploy Liberty RPA to automate the re-seating process.

Netcall implemented Liberty RPA robots that read venue seating maps, applied distancing rules, and reallocated the best available seats, while staff handled exceptions. Three robots working continuously processed a high-capacity batch of 63,000 bookings in 3.5 days — about 14 seconds per re-seat versus 100 seconds manually — delivering large time and resource savings, faster customer handling, and ongoing flexibility to prepare for changing venue rules.

Sportpaleis Group

Stefan Esselens

Chief Technology and Innovation Officer