Case Study: Lenovo achieves 671.2K reach with NeoReach influencer marketing

Lenovo drives 671.2K reach with NeoReach

Lenovo partnered with NeoReach to run a multi-platform creator program on TikTok and Instagram, designed to engage their tech audience. The challenge was to execute a managed influencer marketing campaign with content native to each platform.

NeoReach implemented the campaign by casting two creators whose audiences mapped directly to Lenovo's target demographic. The solution included influencer activation, bespoke content creation, and real-time performance tracking via their dashboard. The program delivered significant results, including 671.2K in reach, 350K views, and 2.2K engagements for Lenovo.

Lenovo