Case Study: Salesloft achieves stronger website experience and organic growth with Nebo

Salesloft boosts organic sessions 19% with Nebo

Salesloft, a B2B sales engagement platform, partnered with the vendor Nebo to address a key challenge. As Salesloft's customer base grew to include more mid-market and enterprise clients, its website was unable to scale effectively or speak to these new audiences, hindering its ability to drive traffic and meet visitor expectations.

Nebo implemented a holistic solution starting with user research to redefine the target audience and inform a new, intuitive website design. This included a revised information architecture, updated page structures, and a comprehensive SEO strategy to increase organic visibility. The results were significant, with Nebo's work leading to a 104% increase in the quality of the website experience, a 19% rise in organic sessions to product pages, and a 10% increase in lead-generating actions.

Salesloft