Case Study: Orca increases website traffic and reduces third-party purchases with NaviStone Postcard Program

Orca Increases Website Traffic and Reduces 3rd Party Purchases

Orca, an outdoor gear company, faced the challenge of website visitors researching products on their site but then completing their purchases through third-party retailers. They wanted to increase their own website traffic and conversions while reducing the number of sales going through other websites.

NaviStone implemented its Postcard Program to target these specific customers. The solution involved sending individualized and timely direct mail postcards to drive them back to Orca's site. This strategy from NaviStone was highly effective, achieving a 3% response rate and a 5x return on ad spend (ROAS), all while keeping the cost to acquire a customer below $30.

Orca