Case Study: a travel and hospitality company boosts direct mail productivity by 210% with NaviStone Amplify

Travel & Hospitality Company Boosts Productivity of Direct Mail Program by 210% with Data Enhancement

A travel and hospitality company was struggling with a large CRM database that contained only limited consumer information. This lack of detailed data prevented them from creating an efficient contact strategy to maximize their sales, presenting a significant challenge for their direct mail program. To address this, they turned to NaviStone for a solution.

NaviStone implemented its Amplify solution to identify daily website visitors and append their browsing behavior to the customer records. This enhanced data allowed for targeted modeling to determine the ideal recipients for personalized direct mail. As a result, NaviStone helped the company achieve a 210% improvement in the productivity of its direct mail program and a 5% increase in average order value.