Case Study: Champion Windows achieves lower cost per appointment with NaviStone direct mail retargeting

Champion Windows is Driving New Customers to Dial in at Their Call Center with Direct Mail Retargeting

Champion Windows, a home services brand, sought new and effective marketing channels to drive appointments and gain an advantage over their competition. They needed a high-performing, low-risk strategy to complement their existing omnichannel marketing efforts. To address this challenge, they partnered with the vendor NaviStone to utilize its direct mail retargeting service.

The solution from NaviStone involved sending triggered direct mail pieces to highly engaged online browsers, combining digital signals with a tangible mailer. Each postcard featured a localized phone number specific to the user's market, making the call to action more personal and effective. This strategy resulted in a cost per appointment that was 66% lower than Champion's average. NaviStone's direct mail retargeting not only drove strong performance but also significantly outperformed other marketing channels.

Champion Windows