Case Study: BabyQuip Doubles ROAS with NaviStone Postcard Retargeting

BabyQuip Doubles ROAS by Converting Site Abandoners Using Postcard Retargeting

BabyQuip, a company offering baby gear rentals for traveling families, was struggling to convert its website visitors into new customers. To address this challenge, they worked with the vendor NaviStone and implemented its Postcard Retargeting program.

The solution from NaviStone successfully converted site abandoners into new customers. This strategy drove a 4% response rate and achieved a return on ad spend that was 10 times their investment, ultimately doubling their ROAS goal.

BabyQuip