Case Study: Sleep Number Doubles Direct Mail Performance with NaviStone

Sleep Number Doubles Direct Mail Performance

Sleep Number needed to bridge the gap between online interest and offline sales to re-engage high-intent shoppers and drive them into their stores. To address this challenge, they partnered with NaviStone.

NaviStone's solution involved delivering personalized direct mail postcards to online browsers within 24 hours of their activity. This timely, real-time retargeting was highly effective, delivering 91% of mail within 48 hours and generating a 44% increase in incremental in-store sales revenue for Sleep Number.

Sleep Number

Lisa Erickson

Senior Director CRM and Loyalty