Case Study: Pasadena City College boosts Black student enrollment with NaviStone remarketing

College Strengthens Black Student Enrollment with Culturally Focused Remarketing Campaign, Driving 10K Monthly Visitors to Black Student Success Center

Pasadena City College sought to increase enrollment among Black students, a demographic that represented under 4% of its student body. A significant challenge was their inability to identify and re-engage with the over 100,000 average monthly anonymous visitors to their website. To address this, they turned to NaviStone for a remarketing solution.

NaviStone implemented a campaign focused on retargeting anonymous visitors who had specifically viewed the college's Black Student Success Center page. This solution drove over 10,000 monthly visitors to the center's site and achieved a 61.7% response rate over nine months, successfully strengthening Black student enrollment for Pasadena City College.

Pasadena City College