Case Study: a national apparel brand achieves 4.75% response rate with NaviStone personalized postcards

Apparel Brand Sees 4.75% Response Rate By Using Personalized Postcards

The National Apparel Brand, a retailer with a strong brick-and-mortar presence and high website traffic, faced the challenge of converting online browsers into in-store customers. To leverage their site traffic for driving physical transactions, they partnered with NaviStone and utilized its Postcard Program.

NaviStone implemented a solution that sent personalized direct mail postcards to website visitors who viewed store locator pages. If a prospect was within a defined trade area, they received an individualized postcard featuring the location of their closest store within 48 hours of their visit. This prospecting program generated a 4.75% response rate, a $3 return on ad spend (ROAS), and over $2 in revenue per postcard sent, successfully driving both online and in-store conversions.