Case Study: North Carolina Brunswick Islands boosts vacation bookings with NaviStone geo-targeted remarketing

Brunswick Islands Boosts Vacation Bookings with Geo-Targeted Remarketing Campaign, Achieving a 14% Response Rate

The North Carolina Brunswick Islands, a tourist destination, faced the challenge of remarketing to a widely dispersed audience of unknown website visitors across 20 Northeast states in a cost-effective manner, especially during the peak vacation booking season. To address this, they partnered with the vendor NaviStone.

NaviStone implemented a geo-targeted remarketing campaign for the Brunswick Islands, sending an average of 400 direct mail postcards per day to nine designated market areas over 60 days. This solution was highly effective, achieving an impressive 14.4% daily response rate and successfully boosting vacation bookings for the destination.

North Carolina Brunswick Islands