Case Study: Nisolo recovers revenue and drives conversions with NaviStone Postcard Program

Nisolo Recovers from Revenue Loss, Achieving a 3.5% Response Rate and Driving Conversions

Nisolo faced a significant loss in revenue due to the repercussions of the COVID-19 pandemic and its impact on the e-commerce landscape. To counteract this, the company turned to the vendor NaviStone for a solution.

NaviStone implemented its Postcard Program to drive conversions. The solution strategically targeted new-to-file consumers, email unsubscribers, and cart abandoners by sending postcards that directed site visitors back to Nisolo's website. This initiative from NaviStone achieved a 3.5% response rate and an average order value of $175.

Nisolo