Case Study: HEYDUDE converts browsers into buyers with NaviStone retargeting postcards

HEYDUDE Converts Browsers into Buyers with Retargeting Postcards

HEYDUDE, a popular shoe brand, faced the challenge of converting new website browsers who left their site without making a purchase. To address this, they partnered with vendor NaviStone and utilized its Postcard Program retargeting service.

The solution implemented by NaviStone successfully drove higher-than-average order values and return on ad spend. The campaign achieved a strong 4% response rate and an impressive average order value of $90, demonstrating significant incremental lift for the HEYDUDE brand.

HEYDUDE