Case Study: Galanter & Jones boosts engagement with NaviStone's targeted remarketing and custom postcards

Galanter & Jones Boosts Engagement with Targeted Remarketing and Custom Postcards for Key Furniture Lines

Galanter & Jones, a furniture retailer, sought to increase engagement with anonymous visitors who showed interest in their various furniture lines. To address this challenge, they partnered with the vendor NaviStone to implement a targeted remarketing solution.

NaviStone's solution involved launching a campaign that targeted these unknown visitors across five key product lines. The campaign used unique, customized postcards for each furniture line, which were sent to visitors who had shown intent by browsing those specific product pages. This strategy delivered significant results for Galanter & Jones, driving over 10,000 monthly visitors and achieving a 13% response rate in the first year.

Galanter & Jones